I would have to download the report, change the status or bid in Excel, then upload through the Bing Ads Editor with the new status or bid. It seemed redundant when I would pause keywords or change bids in bulk. Previously with the Bing Ads Editor, I would get frustrated when working in the slow, clunky Bing Ads Editor. Not a big deal, but it’s less confusing and shows that Bing Ads Editor is looking to mirror some thing from the AdWords Editor: “Get Changes” rather than “Sync” eradicates the confusion of syncing offline changes to Bing, or syncing your offline editor to what’s already live on Bing. These are just a few on the things I noticed on a quick test drive of the new Bing Ads Editor.įirst thing I noticed was how it’s beginning to look a bit similar to the AdWords Editor. When I heard they launched a new version, I had to download the new Bing Ads Editor and give it a spin. Coming from someone who uses the AdWords Editor on a daily basis, I haven’t been the biggest fan of the Bing Ads Editor. Make sure all existing audiences associated with the ad group can be used as “bid only” before you change the targeting setting (“bid only” or “target and bid”).I’m relatively new to Bing Ads.Use Remarketing, Custom Audiences, and In-market Audiences together to help you get the largest reach and impact.Associate the In-market Audiences to existing top-performing ad groups as “bid only” with 20% bid adjustment and monitor for 2 weeks.Choose the In-market Audiences categories that best align to your business goal.The recent update to Bing Ads Editor allows advertisers to create, modify, and delete in-market audience associations in bulk.īing offers the following recommendations when it comes to in-market audiences: Advertisers can also utilize in-market audiences to create exclusions, which uses the same technology to curate lists of people who should not see particular ads.įor example, an iPhone case maker may not want to show ads to people who have shown interest in buying accessories for Android phones.Įxclusions help ensure advertisers are not paying to show ads to people who are most likely not interested in buying.
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